In this weeks edition of Speaking of Settlements I give a brief over view of my tutorial on Sowing and Reaping, how to plant good seeds and build a strong, sustainable structured settlement or legal practice.
This principal is obviously borrowed from the old Biblical parable of the sower who casts his seed in hope of finding a crop and the illustration of what happens to seed that falls on rocky or weed choked ground. It also drives home the importance of knowing what kind of crop you want to harvest and the importance of investing your time and energy into productive soil if you hope to have a good crop.
Far too many lawyers, settlement experts and other financial professionals have fallen victim to continuing to use the tools and techniques of 5, 10 or 20 years ago in hopes to engage the audience and prospects of today, most of whom go to the internet and use search engines or directories to find their professional or legal experts.
The world has changed and so has human behavior as to how people determine who to use and trust for their professional services. If you are not prominent, but more importantly, relevant, in search results and the content you provide, the more progressive professionals are going to be running past you.
This month long series, which given my propensity for expanding a topic may actually run through the end of the year, will be all about determining your vision for your professional practice, designing a low cost, but powerful strategy to implement that vision and out lining the tools necessary to measure the results of your plan.
( Mark Wahlstrom is the President of Wahlstrom & Associates which is located in Scottsdale, AZ, and is generally considered the nations leading expert on structured settlements, settlement planning and structured legal fees. His commentary can be read each week at The Settlement Channel or viewed on Speaking of Settlements.)