I'll be featuring a three part podcast series this week on the topic of Legal marketing on the internet, with Dan Goldstein, a principal of Page One Solutions joining me as my guest.
This series is also being released on the Legal Broadcast Network blog as well as the Civil Action Center website to make sure it gets out to the attorneys and their staff that are deeply interested in this topic. While not directly tied to the settlement industry, it's lessons and advice are of keen interest to anyone who is looking to create a coherent business strategy for marketing on the internet.
Dan Goldstein is widely recognized as one of the leading experts on the topic of legal marketing, but Page One Solutions also creates campaigns for doctors, dentists, optometrists and other professionals, and they have been a key resource to The Legal Broadcast Network as we have built up over the last two years. You can find out more about Dan Goldstein and Page One by clicking here, or going to our recent guests section. You can also read Page One Solutions blog on legal marketing issues by clicking here or going to our list of bloggers on the left hand side of this page.
The topics covered on part one of the series, available by clicking here, is a historic review of how attorney's have marketed themselves, the tools and methods they have used, such as emailing, web site and search engines, and how technology is changing so quickly that trial lawyers who are looking to market effectively need to adopt new means and methods to keep up. This is a great series for anyone interested in online/internet marketing and how to build a campaign that uses your dollars wisely and provides the maximum results for your firm.